Maserati has long been synonymous with luxury, performance, and Italian craftsmanship, making it a favorite among car enthusiasts and celebrities alike. Beyond the roads, Maserati has carved a niche for itself in pop culture, gracing the screens of films, television shows, and music videos, while becoming an emblem of status and sophistication.
The Great Gatsby (2013)
In Baz Luhrmann's adaptation of F. Scott Fitzgerald's classic novel, the Maserati GranTurismo S becomes a symbol of opulence. The car perfectly encapsulates the Roaring Twenties' lavish lifestyle, embodying the ambitions of Jay Gatsby. Its stunning design and powerful performance are showcased in memorable scenes, reinforcing Maserati's association with luxury.
Basic Instinct (1992)
In the iconic thriller "Basic Instinct," Sharon Stone's character drives a Maserati Spyder, which quickly became a symbol of seduction and sophistication. The car's sleek lines and powerful presence match the character's enigmatic persona, making it a memorable aspect of the film and elevating Maserati's allure.
The Intouchables (2011)
In the heartwarming French film "The Intouchables," a Maserati Quattroporte plays a key role in illustrating the lifestyle of Philippe, a wealthy quadriplegic who befriends his caregiver, Driss. The Maserati not only serves as a visual representation of Philippe's affluent status but also symbolizes freedom and adventure. The car's exhilarating drive is central to several scenes, showcasing the bond between the two main characters and emphasizing the film’s themes of friendship and embracing life to the fullest.
The Fast and the Furious Franchise
While the franchise is known for its action-packed sequences and supercars, Maserati has made notable appearances, particularly with models like the Maserati Ghibli. The brand’s inclusion in this high-octane series aligns it with speed, performance, and an aspirational lifestyle, capturing the imagination of car enthusiasts.
Entourage (2004-2011)
The HBO series "Entourage" showcased the lavish lifestyles of Hollywood's elite, and Maserati played a key role in this portrayal. Characters often drove Maserati vehicles, highlighting the brand’s connection to luxury and success. The show's depiction of Maserati reinforced its status as a symbol of fame and wealth.
Miami Vice (1984-1990)
In the iconic series "Miami Vice," the stylish characters drove an array of exotic cars, including a Maserati Quattroporte. The show's emphasis on fashion, style, and luxury made the Maserati a fitting choice, symbolizing the glamorous lifestyle of Miami’s elite.
Drake’s “What’s My Name?”
In the music video for Drake's hit song featuring Rihanna, a Maserati GranTurismo is prominently displayed, symbolizing the lavish lifestyle that the artists portray. The car serves as a visual representation of success, aligning with the song's themes of love and luxury.
Kanye West’s “Stronger”
Kanye West’s “Stronger” music video features a stunning Maserati, showcasing the car’s sleek design and performance. The presence of the Maserati enhances the song's message of empowerment and ambition, further solidifying the car's status in pop culture.
Maserati’s influence extends beyond appearances in film, television, and music. The brand regularly sponsors high-profile events, luxury lifestyle experiences, and motorsport competitions, allowing enthusiasts to connect with the Maserati lifestyle firsthand. These experiences, from exclusive test drives to luxury automotive events, enhance the brand's presence in pop culture.